The impact of internet marketing in retailing Essay - 1

The impact of internet marketing in retailing - Essay Example ..8 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...9 Introduction Internet Marketing can be defined as the marketing of products or services through the medium of Internet. Also known as online marketing or e-marketing, it has become the most exciting marketing form of marketing in years. This medium has been openly embraced by companies as it is creating value for customers and profits for companies (Hanson, 1999). While e-marketing has become an important tool for companies, it has its own different effect on each sector. Here, we will discuss the impact of internet marketing in the retail sector. Retail Marketing Retail consists of the selling of products from a fixed location; retailers are in direct interaction with the customers, and therefore are at the bottom of the supply chain. Re tailers are at the end of the supply chain. They purchase goods either directly from the manufacturer or wholesaler in large quantities and then sell it to the customers (individuals or businesses) in smaller quantities. Retail marketing is all the activities related to the selling of these products. The retail sector is quite a competitive sector in the business environment and therefore, it requires and equally competitive marketing strategy to achieve success. If a retail business would only get caught up with its day to day operations and not emphasize on its marketing plan, it will be left far behind in the competition. Along with their focus on products and distribution, retailers need to also pay equal attention to management of customer relationships (Mulhern, 1997). Some of the ways retail marketers should adopt are: Depending on the type of shop one has, the look of the store, the display and the signage are an important part of a good marketing strategy. Offering promotio ns attract customers. Integrate the consumer feedback. This satisfies the customers and also increase customer base. Along with all these and many other strategies for effective marketing, the latest and most important is online marketing. Internet Marketing & Retailing With the Internet becoming an integral part of our lives, Internet marketing has become an important component of any company to increase its market share. While retailers can set up a website and sell products online to expand their business, this is not the only facet of Internet marketing. Products can also be advertised online. Maximum exposure of a product is required to increase its sale and with Internet usage increasing day by day, Internet marketing has become the most effective way for marketing. Literature Review Many authors have written on this important topic. While we find literature on how important marketing is in the retail sector, recent literature also emphasizes on the importance of Internet in m arketing. Each and every field has been largely affected by the advent of the Internet and only those who are adapting to it are ahead in the race. Retail Marketing, a book by Peter McGoldrick, discusses in detail about retail marketing. Its revised version includes a chapter about retail marketing and Internet and how e-tail marketing is important today for retail businesses. Also, in recent times many books have been separately written about Internet marketing

Research Proposal Project Example | Topics and Well Written Essays - 1500 words

Project - Research Proposal Example Poster advertisement will then be carried out to ask those willing to participate to register with the research team after that they will be contacted directly through their phones and emails. Email contact will comprehensively explain the nature as well as the objective of the study. The research will involve human subjects, which necessitate the research team to have consent that will ensure that the subjects are protected from any physical or psychological harm during the research and willingly choose to participate. The following consent form will be used You are invited towards the participation in a research of determining whether lifestyle modification compared to Aspirin regimen in women aged 45-75 years decrease the risk of a heart attack. The research team hopes to establish whether modified lifestyle can serve better to decrease heart attack risk compared to taking pills on daily basis. The reason you were selected in the research is that you fit to undergo the processes outlined for the study. Note the participation in this research is voluntary and your decline to participate does not have any effects on your health or medical care. It is your decision to participate now, but can withdraw on your own will at any stage of the study without any loss of benefits regarding your entitled medical care. In case you accept to participate, the research director along with the team will change the diet table in each participant’s home. All participants will be subjected to an exercise of at least 2 hours a day during the active participation period. The purpose of changing the diet and exercises is to modify your lifestyle. If chosen to part of the control group, you will have your normal life with no changes to the diet or exercises. The research will have a number of professionals including 10 gym instructors who will help participants carry out exercises appropriately, 5 nurses